If you decide to create an advertising campaign based on the data you see, click Create campaign at the top-right of your screen. Click any of these Pins to see actual Pinterest search results for these keywords. At the bottom of the page, under Popular Pins, you’ll see search results for top Pins based on these keywords. The rest of the points on the plot are proportional to the highest and lowest point.įurther below, under Demographics, you can review the age and gender distribution for each keyword you’ve searched for and added to the graph. To make comparisons between terms easier, the highest point of the search term is indexed to 100, and the lowest point is indexed to 0 on each plot. Pinterest normalizes search volume by only considering the ratio of searches for each trend to the total number of searches that happened on our platform during the same time frame. When you search for a keyword or select one of the top trends, you’ll see the information on a graph.
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